Hashtags are an efficient method to find content related to specific topics, as well as the people talking about those topics.
Hashtags have been used to streamline communication around situations where other mediums of communication such as television, radio and print are not accessible or effective in reaching audiences. Example of this is when Nigerians were able to solicit support from the international community in expressing themselves from twitter users around the world using the hashtag #BringBackourGirls.
In a heart warming gesture, numerous foreign celebrities including Piers morgan, Russel Simmons, Isha Sesay, Chris Brown, Keri Hilson, Young Jeezy, Mary J. Blige and many more joined the viral #BringBackOurGirls campaign to raise awareness about the plight of the Borno Girls.
When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an audience with common interests. The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on each social platform.
In summary the hashtag is more than a collection of characters – it is a tool to be used to reach new audiences, connect like-minded people, and facilitate streams of conversation.
When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an audience with common interests. The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on each social platform.
In summary the hashtag is more than a collection of characters – it is a tool to be used to reach new audiences, connect like-minded people, and facilitate streams of conversation.
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